
Most Searched Items on Online Marketplaces
In 2025, online shopping continues to evolve at lightning speed. From trending gadgets to viral TikTok must-haves, the eCommerce space is booming with high-demand products that millions of users are actively searching for. Whether you’re a buyer looking for what’s hot or a seller aiming to tap into fast-moving inventory, understanding the most searched items on online marketplaces right now is crucial.
In this guide, we’ll break down the top trending items dominating online platforms like Amazon, eBay, Facebook Marketplace, Etsy, and more. We’ll also explore why these products are in high demand, how to capitalize on them, and what this means for online sellers in 2025.

Why Tracking Trending Marketplace Searches Matters
Before diving into the list, let’s understand why keeping up with search trends is important:
- Boosts Sales Potential: Selling what people are actively looking for increases your chances of making faster sales.
- Improves SEO & Visibility: Listings with trending keywords are more likely to be seen.
- Helps You Stay Competitive: Knowing what’s hot helps you stock the right products before your competitors do.
Most Searched Items on Online Marketplaces Right Now
1. Smart Home Devices
- Top Searches: Smart plugs, Alexa-enabled devices, Wi-Fi light bulbs, smart thermostats.
- Why They’re Trending: As people seek convenience and energy efficiency, smart home technology is becoming a household norm.
- Where It Sells Best: Amazon, eBay, Best Buy Marketplace.
Tip for Sellers: Bundle similar smart devices for upsells. Use keywords like “energy saving,” “home automation,” and “Alexa compatible.”
2. Health and Wellness Products
- Top Searches: Resistance bands, massage guns, wellness journals, blue light glasses.
- Why They’re Trending: Health remains a top priority in the post-pandemic world, with people focusing more on self-care and fitness.
- Where It Sells Best: Etsy, Amazon, Walmart Marketplace.
3. Pet Accessories
- Top Searches: Automatic feeders, pet cameras, funny costumes, orthopedic beds.
- Why They’re Trending: The rise of “pet parents” treating pets like family has exploded.
- Where It Sells Best: Facebook Marketplace, Chewy, Amazon.
Seller Note: Custom and personalized pet items do particularly well on Etsy.
4. Refurbished Electronics
- Top Searches: iPhones, MacBooks, tablets, PlayStation 5.
- Why They’re Trending: People want quality tech without breaking the bank. Refurbished gadgets are a growing niche.
- Where It Sells Best: eBay, Amazon Renewed, Swappa.
Hot Tip: Include “certified,” “tested,” and “90-day warranty” in product descriptions to build trust.
5. Sustainable Products
- Top Searches: Reusable water bottles, biodegradable bags, bamboo toothbrushes, zero-waste kits.
- Why They’re Trending: Eco-conscious consumers are driving up demand for sustainable, ethical products.
- Where It Sells Best: Etsy, Amazon, niche eco-marketplaces.
6. Home Decor & DIY Items
- Top Searches: Peel-and-stick wallpapers, LED strip lights, boho rugs, wall art prints.
- Why They’re Trending: Homeowners and renters alike are customizing their spaces with easy-to-apply, trendy decor.
- Where It Sells Best: Etsy, Amazon, Facebook Marketplace.
7. Baby & Parenting Products
- Top Searches: Portable bassinets, baby monitors, teething toys, Montessori toys.
- Why They’re Trending: New parents are turning to online marketplaces for convenience and variety.
- Where It Sells Best: Amazon, Walmart Marketplace, BuyBuyBaby.
8. Gaming Accessories
- Top Searches: RGB keyboards, ergonomic chairs, streaming webcams, controller grips.
- Why They’re Trending: Gaming continues to explode globally, especially among Gen Z and Millennials.
- Where It Sells Best: Amazon, Newegg, eBay.
Fast-Seller Idea: Sell bundles (e.g., headset + mouse + pad) to appeal to beginners.
9. Fashion & Streetwear
- Top Searches: Oversized hoodies, Y2K crop tops, techwear, vintage denim.
- Where It Sells Best: Depop, Grailed, Poshmark, Facebook Marketplace.
10. Phone Accessories
- Top Searches: MagSafe chargers, aesthetic phone cases, selfie lights, privacy screen protectors.
- Where It Sells Best: Amazon, AliExpress, eBay.
Product Strategy: Offer variety by color, style, and phone model compatibility.
Global vs Local Trends: What’s the Difference?
Online marketplaces often reflect both global and local trends. For instance:
- Global Trends: Smart gadgets, AI tools, health supplements.
- Local Trends: Generator parts in Nigeria, winter gear in Canada, allergy masks in Asia.
Bonus: Tools to Find Trending Marketplace Items
If you’re planning to start or grow an online store, here are tools you can use to discover trending and high-searched products:
- Google Trends (trends.google.com)
- Exploding Topics
- Facebook Marketplace Search Bar
- eBay Terapeak Research
- Amazon Movers & Shakers
- Pinterest Trends
- TikTok Shop Analytics
conclusion
Whether you’re flipping products, drop shipping, or building your brand, knowing the most searched items on online marketplaces right now gives you a major advantage. Don’t just guess, research, analyze, and sell what people are actively looking for. The online world is constantly shifting, and in 2025, the winners will be those who can keep up with consumer trends in real time.